Minopex’s Campaign is 100% built around the company’s FASTIR values. A different value, was communicated bi-monthly, and all the communication for the 2 months was built around the specific value.

The value was communicated internally, via e-mail, the intranet and via deskdrops in the form of Toblerone chocolates and also externally, in the form of print adverts, Social Media and paid Google Display and Text ads.

The successful communication of the values, both internally and externally, resulted in a massive growth in Minopex’s Linkedin following, a fantastic online awareness with enhanced SEO and also internal awareness.