As a software development company it made perfect sense for Qualica to initially develop their own website . This resulted in a very complex site with very little creativity. Long paragraphs of copy and very little imagery left the visitor unsatisfied and resulted in a very short browsing times.

Qualica therefor decided to contract the website out to a set of professionals, including Supernatural, to turn the website into a user-friendly and engaging site that results in longer browsing times and ultimately more customers.

The copy was creatively re-written and simplified. By breaking the copy into smaller bite-sized bits and introducing infographics, the reader is not overwhelmed and rather enticed to find out more and spend more time on the site.

As an independent software vendor, Qualica’s philosophy is to always simplify. Keeping things simple has made life easier and more productive for their clients, which is why they’ve enjoyed such long relationships with most of them.

Together with our team of developers and copywriter we managed simplify the website, ultimately resulting in a user-friendly website that is not only informative, but nice to look at.