Author
Suneé Flockhart
Date
2017
Skills
Social Media campaign concept creation, design, management and strategy.

SARCS Social Media Activism Campaign

LinkedIn, Facebook and twitter paid social media

16 days of activism campaign run from 1 – 16 December, ending on the Day of Reconciliation.

The campaign was created to bring awareness around various social issues, at the heart of the Red Cross and South Africa. Each day, a new post was posted on Facebook, LinkedIn and Twitter. The aim was to bring attention to social issues such as HIV/Aids and women abuse. Client also wanted to push App downloads.

Supernatural was responsible for the concept, content creation, design, posting and reporting of the campaign across various social platforms. Adverts included, carousel adverts, video adverts and standard PPC ads.